Be thoughtful.
(Then be strategic.)

You can’t swing a dead cat without hitting someone—or some consultant—who says they do things strategically. More

Write tight.
Cultivate simplicity.

The world is complex. Language barriers. Cultural chasms. Border wars. And that’s just in your industry. More

Yes ma’am.
But not yes men.

If you’re facing an imminent threat, the worst thing in the world is to have everyone around you play it safe. More